"Pets make the world a better place,
we want to make the world better for pets.”

About Us

The foundation for a long life of good health starts with expert pet nutrition. At ADVANCE™ we use our expertise to understand the unique needs of Australian pets, and create tailored nutritional solutions to meet each growth and development milestone. We perform laboratory analysis, palatability and digestibility tests on our products to offer pet parents a reliable and consistent product of guaranteed quality, using science backed by the Waltham Petcare Science Institute.

Uniquely tailored for Australian pets

Australia is the driest inhabited continent on earth with a warm and temperate climate. With Australians’ love for the outdoor lifestyle and easy access to wide open spaces, our pets get to enjoy them as well. As a result, some of their needs differ from pets living in other countries.

Our climate can have an impact on:


In Australia’s climate, low moisture intake can contribute to urinary tract health problems for pets. Specific ADVANCE™ products help promote increased water turnover for a healthy urinary tract.

Skin & Coat Health

Various temperature and humidity conditions in Australia can influence the pet’s skin to be itchy, dry and flaky. All ADVANCE™ Dry products contain Omega 3 and 6 plus Zinc for their beneficial effect on skin and coat health.

DNA Damage

High UV exposure level in Australia could lead to DNA damage from free radical production within the body. All ADVANCE™ Dry products are clinically proven to increase the Antioxidant level to promote defence against free radicals.