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Skin and coat health for pets


Gorgeous coat!

It’s a joy to see a pet with a beautiful and glossy coat.  Not only does it look great, but a healthy skin and coat is a good indicator of overall pet health.

What you feed your pet has a direct effect on their skin and coat quality.  For pets with a sensitive skin, diet can play a really important role in their management plan.

Vital barrier

The skin has a number of important functions including protecting the body from physical, chemical and microbial injury, as well as for sensory perception.

To be able to achieve this, the skin needs to function as an effective barrier.  Diet can play an important role in supporting the barrier function of the skin.

Unlike humans, the skin of dogs and cats plays a minimal role in helping them regulate their body temperature.  This is because dogs and cats have a very limited ability to sweat, so instead they pant to help reduce body heat when they need to cool off.  This is one reason why you need to take extra care when looking after your pet in hot weather.

Skin is an active organ

The skin is a large metabolically active organ, responsible for using around 30% of a dog or cat’s daily protein requirement.  The skin is particularly sensitive to subtle changes in nutrient supply, however its response to dietary changes may take several months to fully appear.

Skin nutrients

A number of different nutrients help support skin and coat health.  These include protein, vitamins and minerals as well as omega 3 and 6 fatty acids.

Signs of a healthy skin and coat:

  • Soft, lustrous and glossy coat (bear in mind that some breeds have different coat types such as those with wiry coats)
  • Skin is free from scurf and dandruff and there are no areas of hair loss or signs of irritation (remember that seasonal moulting or shedding is a normal occurrence for most breeds)

How can I tell if my pet has a skin and coat problem?

A pet with a skin and coat issue may scratch quite a lot, which can lead to irritation, sores and infections.  Their coat may look dull and brittle, and their skin can appear greasy or conversely dry and flaky.

How diet can help

To enhance your pet’s skin and coat health, look for tailored nutrition that offers a specific skin and coat health claim. 

Every ADVANCE™ formula has been specifically formulated to help your pet look their best.  They contain patented levels of essential vitamins, minerals and fatty acids, as well as high quality protein, which have been shown to help improve skin and coat condition.