Health and Your Cat

ADVANCE™ cat main image sleepy

Feeding your cat with ADVANCE™

ADVANCE™ is a range of super premium foods for cats for all different lifestages, lifestyles and special needs.

All ADVANCE™ products in both dry and wet formats are made here in Australia and offer excellent digestibility, proven through non invasive feeding studies. The recipes all deliver guaranteed palatability and contain no artificial colours.

As additional proof of our confidence in the performance of our products, all the ADVANCE™ range offers an unconditional 100 per cent money-back guarantee.


Feeding for weight loss

As in humans, carrying excess bodyweight has significant health implications and presents potential lifestyle restrictions. Obese cats are more likely to develop diabetes mellitus, lameness and non allergenic skin diseases. It is estimated that the prevalence of obesity in cats is as high as thirty three per cent.

ADVANCE™ Weight Control Adult Cat is a complete and balanced food which helps to achieve and maintain optimal bodyweight without compromising palatability. It ensures that, when fed according to either the inactive or weight reduction feed guides, a cat will receive sufficient vitamins, minerals, essential fatty acids and high quality proteins to satisfy normal adult maintenance requirements.

As rapid weight loss in cats may lead to medical problems, it is recommended that veterinary consultation be sought prior to undertaking any weight reduction program.

10 tips for successful weight loss

  1. Feed only the quantity prescribed with no other snacks, treats or supplements
  2. Persist with the diet even if your pet doesn't eat it straight away
  3. Ensure that only one person is responsible for feeding your pet
  4. Always have plenty of clean, fresh drinking water available
  5. Change the pet's diet over gradually to the new diet to avoid digestive upsets
  6. Get a new, smaller feed bowl
  7. Always measure the food using scales or a cup measure
  8. Feed on a little and often basis, dividing the food into two to four meals
  9. Remove any uneaten food after ten to fifteen minutes
  10. Exercise your pet daily

Feeding of your senior cat

Generally a cat is considered to have reached its senior years when it turns eight. As they age, changes in their metabolism increase the risk of them becoming underweight. This is because older cats are less able to digest protein and fats from their food and tend to decrease their food intake as they age. To prevent loss of muscle tissue healthy older cats need moderate levels of high quality, highly digestible protein as part of their diet. They also require increased energy to help them maintain a healthy body weight. ADVANCE™ Senior Cat - with Fish has been formulated to meet these specific needs of the older cat.

To help ensure your cat enjoys ongoing health in its senior years we recommend regular check ups with your veterinarian.

Feeding breeding queens

ADVANCE™ Kitten Plus is ideal for feeding breeding queens as well as kittens up to the age of 12 months. It is particularly high in protein and energy to help maintain body condition during the gestation and lactation period.

As a general rule, the pregnant queen should be fed to satisfy her appetite several times through out the day. She is likely to require several small meals a day as her heavily pregnant uterus prevents her stomach from expanding to it's normal size. During the last two weeks of her nine week pregnancy she may be eating as much as twice her normal daily ration of food.

While nursing her kittens the queens demand for nutrients and energy will increase dramatically and she will eat up to three or four times her normal maintenance ration. This is so she can produce enough milk for the kittens and maintain her own body condition. She is unlikely to overeat so feed her as much as she needs and provide an unlimited supply of fresh clean water.

Continue the extra feeding until the kittens are weaned. Gradually cut back on the additional food until she is eating her normal amount. The general condition and health of the mother is the best guide. Watch for any signs of weight loss or gain and adjust her meals accordingly.

Continue the extra feeding until the kittens are weaned before gradually cutting back on the additional food until she is eating her normal amount. The general condition and health of the mother is the best guide. Watch for any signs of weight loss or gain and adjust her meals accordingly.

Your cat's health

Feeding breeding queens
The basis of good health is a sound diet, adequate exercise, and maintaining an ideal body weight and composition. You can help your cat's long-term health by consulting a vet who can guide you in nutrition, dental health, coat care and disease prevention programs as well as treat your cat at the first sign of illness. Your vet will undertake a thorough health check and show you how to examine your cat's eyes, ears, mouth and coat.

Your cat should have received the first series of vaccinations to protect them from potentially fatal feline diseases. Ensure you obtain a copy of your cat's vaccination certificate and take it with you when you first visit your own vet. If your cat has not been vaccinated, you should have this done as soon as possible.

Preventing Parasites* Cats need to be wormed regularly to remove parasitic worms which live in the intestine. Adult cats should be treated for roundworm, hookworm and tapeworm once every three months.

Fleas and ticks are most prevalent during the warmer months and a combination of products is usually required to treat them. Your vet can recommend the most suitable approach for your situation. Attempts must be made to treat not only the adult fleas visible on the cat and any other pets, but also the flea larvae and eggs in the environment. If you live in an area where ticks are a problem, check your cat on a daily basis during the summer.

If you find a tick, consult your vet immediately for advice. We recommend consulting your vet to discuss a treatment regime best suited to your cat.

*This parasite treatment information relates to Australian conditions only. We recommend consultation with you vet for individual requirements in other countries.