ADVANCE™ Active All Breed Dry Dog Food Chicken 13kg

Available in 7kg and 13kg Bags

Recommended for: All Breed Adult Dogs

ADVANCE™ Adult Active All Breed Dry Dog Food - Chicken 13kg is a super premium food for dogs with select natural ingredients.   Supports dental health through mechanical abrasion to help reduce plaque and tartar accumulation.  A high protein and high energy formula that also contains nutrients to support immune health, joint health, digestive health and a healthy skin and shiny coat, ADVANCE™ is scientifically formulated to help improve pet health.



Australian Made Super Premium Dog Food


Days Feeding - 75 - Based on 13kg Pack Size

Based on 15kg adult dog inactive feeding guide


Product Benefits


    Contains enhanced levels of zinc and linoleic acid. These nutrients along with natural sources of omega 3 and omega 6 fatty acids have been shown to help improve skin & coat condition.        


    Kibbles of certain size and shape help reduce plaque and tartar accumulation through mechanical abrasion to promote dental health.


    Contains scientifically proven levels of Vitamin E to help increase the level of antioxidants in your pet.


    Beet pulp and inulin act as natural prebiotics which promote healthy bacteria in the gut, resulting in smaller, firmer stools.

If you are not completely satisfied with this product please contact us directly on 1800 640 111 with your feedback. For a full refund we require the variety, pack size, date code details and proof of purchase.


Chicken Meal, Rice, Maize Gluten, Chicken Fat, Sorghum, Natural Flavour (Chicken), Turkey Meal, Sunflower Oil, Dried Beet Pulp, Salt, Minerals, Inulin, Vitamins, Methionine, Green Lipped Mussel Powder, Antioxidants.

Feeding Guide



Inactive Dog

Active Dog

Weight of Dog



10 kg


1 1/3

15 kg

1 1/2

1 3/4

20 kg


2 1/4

25 kg

2 1/4

2 2/3

30 kg

2 1/2


35 kg


3 1/2




1 Standard metric cup (250ml)= 115g. The above is a guide only

When feeding both ADVANCE™ Dry and Wet food, simply halve the recommended quantities of each product and let your pet enjoy the advantages of both formats. It is important to note that a change of diet should be introduced gradually during a seven day period.

Nutrient Analysis

Nutrient per 100g
Protein, crude 31%
Fat, crude 19%
Moisture  8.5%
Ash   9.0%
Vitamin E (min.)   50 IU
Zinc (min.)  8.95mg
Linoleic Acid (min.  1.24g
Omega 3 (min.) 0.10



Improving your pets lives is why we exist. ADVANCE™ products use global science, Australian know how and local ingredients where possible to make the best pet food we can. ADVANCE™ products are manufactured by MARS Petcare with over 50 years of manufacturing experience in Australia. ADVANCE™ products are one of the most tested super premium pet food in Australia, one of the reasons why it is the food of choice for top breeders and professional dog groups. ADVANCE™ products provide complete and balanced nutrition for all lifestages, substantiated by testing, in accordance with procedures established by AAFCO and WALTHAM.