Tailored Pet Nutrition for Unique Breeds

For Retrievers
For Terriers
For Shepherds
dog over shoulder

Food that Helps them Flourish

The ADVANCE™ wet and dry food range for puppies is scientifically formulated to help improve the health of growing dogs. Bursting with fibres, minerals, proteins and natural flavours in every bowl, they’ll get the start they deserve for a better life.

100% Money Back Guarantee

Our risk-free guarantee means we’ll refund you if your furry friend isn’t sold on ADVANCE™. 

Proudly made in Regional Australia

Proudly Made in Regional Australia

We're Aussie to the core, backed by the globally-renowned Waltham Pet Science Institute. Our pet food is made with the best quality ingredients, right here in Australia.

Evidence-based taste in every bite

We care what we put into our bodies. Our pets should too. Serve them the food that’s formulated by science but made with love.

Dog Eating from bowl

Everything they need, nothing they don’t.

No added preservatives

No artificial preservatives

Mircobiome support

Mircobiome and gut support

Tempts fussy eaters

Flavours for fussy eaters

Top breeders recommend

Recommended by professionals

100% money back guarantee

Better for the planet