Science-based Nutrition that's Better for Pets and the Planet
Our Aussie Heroes
ADVANCE™ pet food is proudly made with Aussie pets in mind. It’s developed by Aussie scientists with ingredients that are grown and harvested across Australia.
There are hundreds of unseen heroes that work to bring ADVANCE™ pet food to Aussie pets, and we’re so glad that we can share some of their stories with you.
Where Science meets Sustenance
Fueled by Aussie Science
ADVANCE™ pet food is scientifically formulated to nourish and protect your pet, no matter what life throws at them.
Tailored to your Pet’s Wellbeing
Tempting even the fussiest eaters, each bowl is bursting with high-quality ingredients and nutrient-rich flavours.
Made for every stage of life
From kittens and pups to fully-grown friends, ADVANCE™ pet food is made for all walks of life
Shop Cat
Shop Dog
We're on a Mission to Enhance Pet wellbeing
Evidence-based recipes
Backed by Waltham Institute
Tailored to their needs
Purposeful ingredients
Made for Aussie climates
Shop our Best Sellers
Premium Pet Food, for a Healthier Life
As a homegrown leader in pet wellness, we've got their health and well-being down to a science.
Shop Expert Recommendations
Nutrition-packed nourishment in every bowl
L-Carnitine
Omega 3 DHA
Vitamin E
Fermentable Prebiotic Fibre
Natural Colostrum
Green-lipped Mussel Powder
Choline
Slippery Elm Bark
Psyllium Husk
Calcium
Zinc
Omega 6
STPP (Sodium Tripolyphosphate)
Antioxidant Vitamin A
Natural Colostrum
Arginine
Taurine
Pantothenic Acid
Antioxidant Vitamin C
Pet Food without the Footprint.
Our approach to pet wellbeing comes from local quality ingredients, the impact we create, and the one we leave behind. Powered by Aussie science and dedicated to creating a better world for pet communities, ADVANCE™ is constantly improving our working practices to reach our goal of zero net emissions by 2050.
Best for Small Oodles
Supporting common health issues for dogs that are part poodle.