Aussie by nature,
science by design.
Science-based taste in every bowl
ADVANCE™ combines the best natural ingredients with expert scientific knowledge to develop research-based pet food that supports the nutritional needs of your pet at every stage of their lives.
We know what your pets need, now you do too
We collaborate with leading Australian scientists to develop premium pet food that’s bursting with essential nutrients for a happier and healthier life.
Supercharge their health
Backed by the globally-renowned Waltham Pet Science Institute and Guide Dogs Australia, our bespoke nutritional solutions are trusted by vets, breeders and pet professionals across Australia and the world.
1
Premium, nutrient-rich ingredients
Every bowl of ADVANCE™ contains essential vitamins and minerals that are free of toxins and artificial preservatives.
2
Backed by clinical research
As a homegrown leader in pet wellness, we partner with world-renowned authorities in petcare and nutrition to develop evidence-based formulas.
3
Tailored to age, breed and need
ADVANCE™ is scientifically tailored to support the unique nutritional needs of cats and dogs at all lifestages.
"Research and science are the building blocks for every recipe we create at ADVANCE™. It drives us to craft nutrient-rich food that focuses on pet wellbeing, helping them live happier and healthier lives."
ANZ R&D Program Manager (Dry and Caring & Treats), Mars Pet Nutrition
We’re on a mission to enhance pet wellbeing
Evidence-based always
Backed by Waltham Institute
Tailored to their needs
Purposeful ingredients
Made for Aussie climates